Ethics, Competitiveness and the Sustainability of Companies
Laszlo Zsolnai ‘Ethics, Competitiveness and the Sustainability of Companies.’ Journal of Creativity and Innovation, 2010, vol.3, no. 1, pp. 15-32 The paper addresses the problem of the relationship between corporate social responsibility (CSR) and competitiveness of companies. It argues that an exclusive focus on competitiveness is self-defeating. It also shows that the opportunistic use of CSR might be counter-productive. Evidences are presented that ethical behavior can survive in highly competitive markets, which provides new meaning of competitiveness. The… Read More »Ethics, Competitiveness and the Sustainability of Companies