Laszlo Zsolnai ‘Transatlantic Business Ethics.’ Business Ethics: A European Review, 2002, vol.11, no. 1, pp. 97-105
The American and the European business cultures are considerably different and business ethics practiced on the two sides of the Atlantic reflects this difference. Since there is a lot of cooperation and merger between American and European companies the cross-fertilization of the American and European business and ethical values seems to be unavoidable. To meet the technological, ecological, and social requirements of the 21st century combining the best of European and American traditions in business and ethics is a promising task.