The Transatlantic Business Ethics Conference Series was initiated by the Business Ethics Center in 2000. The first Transatlantic Summit was organized in Budapest in September 2000, while the second was held in September 2002 at Georgetown University in Washington, D.C. The third one, entitled “Redefining Success in Business,” was held at ESADE Business School in Barcelona from October 1-3, 2004. Laszlo Zsolnai gave a presentation entitled “Succeeding Together: Business Performance in Multiple Value Perspective”.