The Morality of Economic Man

Laszlo Zsolnai ‘The Morality of Economic Man.’ European Business Review , 2004, pp. 449-454

Economic behavior is multifaceted and context-dependent. In the “I & We” paradigm developed by Amitai Etzioni, economic behavior is co-determined by utility calculations and moral considerations. Two major factors can explain the ethicality of economic behavior; namely, the moral character of the agents and the relative cost of ethical behavior. Economic agents are moral beings, but the ethical fabric of the economy determines which face of the Moral Economic Man predominates.

The Morality of Economic Man