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The Awakened Brain in Business Education

    Laszlo Zsolnai gave a lecture on “The Awakened Brain in Business Education” in the “Awakened Brain & Awakened Campus” joint worksop of Columbia University and Corvinus University of Budapest on July 8, 2024 in Budapest.

    In his talk Zsolnai stated that the extreme materialistic value orientation of economics and business cannot help studentsto find deeper meaning and higher purposein their professon. He called for a deep reform of business education and introduced the concept of  “Enlightened Homo Economicus”. In this model economic actors go beyond greed and self-interest and embrace wholeness and oneness in their decisions, actions, and policies.

    program   Zsolnai lecture