Laszlo Zsolnai ‘Identity Management.’ European Business Forum, 2002, pp. 89-90
Based on his decades long consulting experience with big companies (Alcoa, Fidelity, Xerox, Korn/Ferry International, Maytag, etc.) Ackerman explores the laws of identity in business. In a nutshell, identity governs value, which produces wealth, which fuels identity. He breaks with the narrow interpretation of corporate identity (names, logotypes, and advertising tag lines) and provides a broad conception that puts identity at the heart of corporate functioning.