Laszlo Zsolnai, Zsolt Boda, Tomasz Dolegowski, Knut Ims, Joseph Lozano, Eleanor O’Higgins, & Antonio Tencati ‘Globalization and the Community.’ European Business Forum, 2004, pp. 23-24
Members of the Business Ethics Group of the Community of European Management Schools (CEMS) explore alternative strategies for companies engaged in globalization. They argue that if business follows the unhindered, ‘market fundamentalist’ type of globalisation then it could lose its legitimacy. It is better for globalised business to enter into an open dialogue with the global civil society and try to develop a cooperative strategy.