On May 23, 2012 Laszlo Zsolnai gave a lecture on Ecological Sustainability and Collaborative Business at theĀ Smith School of Enterprise and the Environment, University of Oxford. He showed that the competitive mainstream business model is not compatible with ecological sustainability. He argued that the collaborative business model fits better in ecological sustainability. If we want to get closer to a sustainable world we need to generate virtuous circles where good dispositions, good behaviour and good expectations reinforce oneĀ another.