Laszlo Zsolnai ‘Competitiveness and Corporate Social Responsibility.’ CSR Papers, Eni Enrico Mattei Foundation, Milano. , 2006, pp. 1-14
The paper addresses the problem of the relationship between competitiveness and CSR, and analyses the reasons why the opportunistic use of CSR is counter-productive. It attempts to establish how ethical behaviour can survive in highly competitive markets, and tries to find the new meaning of competitiveness in the light of CSR. The final section of the paper describes how a number of progressive, socially responsible firms have prospered in competitive environments by forming commitments among owners, managers and employees and by establishing trust relationships with customers and subcontractors.