Laszlo Zsolnai gave a keynote presentation on Business Responsibility for Future Generations in the „New Economy, Old Traditions: Caring Entrepreneurship” international conference in September 4-6, 2017 in Tel Aviv University, Israel.He was arguing that future generations should be considered as a primodial stakeholder of business. This obligation should be reflected in the goals, priorities, policies, and impact assesment practices of business organizations. Improving the position of future generations enhances the future of the present generations too.